Vol.12 - Winter Issue 2011
Xenocs is expanding its worldwide presence
Since its creation in 2000, Xenocs has been working mostly abroad serving OEM and research groups worldwide. With the active development of its product portfolio, strategic decision has been taken in 2010 to expand the distribution network of the company.
In the beginning of 2011 Xenocs strengthened its position in North and South America by appointing Mosaic Distribution LLC as their new distributor. Mosaic Distribution is well known as distributor in North and South America for Oxford Cryosystems, a world leader in its field, and very complementary to the Xenocs product offerings.
Xenocs has also made its first entry in the Chinese market by signing a strategic distributorship agreement with its long time partner MARresearch. "This agreement is a real opportunity to strengthen our position in China thanks to the synergy of product lines of both companies". Said Hong Wang, MAR Sales Regional Director for China. This agreement is an important step in the development of Xenocs. "This strategic distributorship agreement is a great opportunity for the company. MARresearch is strongly present in China through its local office. This is as well a great evolution of our longtime relationship as Xenocs being supplier of MARresearch" said Frederic Bossan, Marketing&Sales Director of Xenocs.
Xenocs has organized in early 2011 its annual distributor seminar which was a great occasion for all the team of distributors to meet, share experiences and get updated on the latest evolution of our product portfolio. "I was thrilled to meet the Xenocs team, and learn more about the technical excellence of Xenocs products and level of expertise of the team" said Liz Carter, President of Mosaic Distribution.
This seminar was done partly at Xenocs and partly at our application lab at the European Molecular Biology Laboratory (EMBL) for full training of our distributor team on installation and maintenance of our product range. "This seminar was a great occasion to learn all the details of installation and maintenance procedures of the new Xenocs products" Said Suresh Pemmaiah, President of HP Instruments, distributor of Xenocs for India.
Specific training sessions have been done at Chamonix on our newly available SAXS system product range so our team of distributors has complete understanding of the concept, key customer benefits, and performance attributes for the product range. "These SAXS cessions organized by Dr. Panine, application scientist at Xenocs and 10 year research scientist at ESRF, was a great occasion to learn more about Xenocs SAXS system product line, and its unique advantages", said Xiao ZHANG, sales manager at MAR China Office.
Having such a dynamic team of distributors is a real asset for the company, said Frederic Bossan, we consider them as complete part of the Xenocs team. We work in close collaboration with them in order to give the best level of advice and support to our customers.
Xenocs will continue to expand its distribution network to other demanding regions in order to continuously better serve its customers.